Redline
The story
An electric sedan spot shot from the driver’s seat at full speed, from the first green light to an open highway. The concept was speed you feel rather than see. I briefed the DP to stay behind the windscreen, worked with the sound designer on motor whine recorded on a dyno, and cut the brand line down to three words.
CLIENT
Pulse Motors
YEAR
2025
DELIVERABLES
Creative Direction Concept Art Direction
ROLE
Creative Director
Behind the scenes
Saving the car’s exterior for one closing shot made the reveal the campaign’s payoff.
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