Garage Hours
The story
A lens campaign filmed in an underground car park, showing how the glass handles mixed fluorescent and tail light. The brief asked for proof, not polish. I built the concept around the garage’s own fluorescent tubes plus one red practical, so the lens had to perform in real conditions, and kept post to a single contrast curve.
CLIENT
Kestrel Optics
YEAR
2025
DELIVERABLES
Creative Direction Campaign Concept Treatment
ROLE
Creative Director
Behind the scenes
Leaving flicker and flare in the cut was a creative decision the client signed off on before day one.
Next project