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The story
A rental campaign following one red convertible along a cliffside highway over a single afternoon. I pitched the road itself as the hero. The storyboard mapped each bend to a beat of the music, and the chase car and drone teams worked from that map.
CLIENT
Arlo Rentals
YEAR
2024
DELIVERABLES
Creative Direction Concept Art Direction
ROLE
Creative Director
Behind the scenes
When the landscape carries the story, the creative job is choosing which bends make the cut.
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