First Fire
The story
A brand film about a family restaurant and the brick oven they light before anyone else arrives. The brand story is the oven, so the fire became the key light and the chef’s first hour became the structure, with no set dressing beyond what the kitchen already had.
CLIENT
Hearthstone
YEAR
2023
DELIVERABLES
Creative Direction Brand Story Concept
ROLE
Creative Director
Behind the scenes
Letting the fire light the room makes the film feel warm before anyone eats a thing.
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