Puddles

The story

A music video for Cinder, told entirely through reflections in a rain-soaked street at night. The idea was a performance seen only in reflections. I set the camera at ankle height and cast for footsteps and silhouettes rather than faces.

CLIENT

Cinder

YEAR

2025

DELIVERABLES

Creative Direction Visual Concept

ROLE

Creative Director

Behind the scenes

Hiding the actors made the audience lean in, which was the experiment.

people walking on street during night time
brown brick pavement
people walking on street in rainy day
city buildings near body of water during night time
cars on road near trees
people walking on street during daytime
lighted concrete building during daytime
white electric power line
people holding umbrella walking on wet road
man in black jacket walking on street during daytime
black and white satellite dish
brown concrete building under blue sky during daytime
a group of people walking down a street holding umbrellas
man in brown jacket standing beside black bicycle during night time
A city street at night with traffic lights
gold and white glass building
cars on road during night time
an upside down umbrella sitting on the side of a road
a city street at night with people crossing the street
person in black jacket standing on dock during daytime

Next project

Grey Harbor

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