Last Light
The story
A sixty-second launch film for a two-door coupe, chasing the last twenty minutes of sun across a desert pass. The idea was to sell the coupe through one feeling: the last warm minutes of a long drive. I wrote the treatment around golden hour, set the copper palette with the colorist before the shoot, and had the crew rehearse at noon so the sunset could be spent rolling.
CLIENT
Halden Auto
YEAR
2026
DELIVERABLES
Creative Direction Campaign Concept Treatment
ROLE
Creative Director
Behind the scenes
Twenty minutes of light a day forced every department to agree on the plan early, which is the real work of creative direction.
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