First Look

The story

A film following one model’s walk at a summer runway show, seen from the seats. I framed the show from the seats, through gaps in the crowd, so the audience meets the collection as a guest rather than a buyer.

CLIENT

Halcyon

YEAR

2023

DELIVERABLES

Creative Direction Campaign Concept Art Direction

ROLE

Creative Director

Behind the scenes

Point of view was the creative idea, and everything else followed from it.

group of women in blue and pink traditional dresses
women's white sleeveless dress
woman in black spaghetti strap dress standing on stage
woman wearing white sleeveless dress
Model walks runway with audience watching
Model walks runway with audience watching
A woman walking a runway in a white lace top and a voluminous layered skirt
A woman in a red dress walking down a runway
A silhouette of a woman in a flowing dress walking across a bright space
a man standing on a stage in front of a crowd of people
Woman in white dress walks on stage
A group of people standing in a room
A model in a white lace dress walking down a runway under blue stage lights
A model walking a runway in a blue patterned dress with a long tie-dye cape
A woman in a white dress walking down a runway
man and woman standing on stage
A woman walking down a fashion runway wearing a black dress with a long white scarf
A model walking down a runway in a lavender floral dress under bright spotlights
woman in white and blue sleeveless dress standing on stage
Two women holding medals with blue and yellow ribbons on a wooden pier

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Pulse Motors

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