Tail
The story
A thirty-second product film for an automotive lighting maker, built around one tail lamp warming up in the dark. I reduced the idea to one lamp, one camera move and one color, then built the set, rain rig and grade around that rule so nothing could compete with the product.
CLIENT
Vanta Lighting
YEAR
2024
DELIVERABLES
Creative Direction Campaign Concept Treatment
ROLE
Creative Director
Behind the scenes
Restraint was the whole concept, and the hardest part was holding every department to it.
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