Bright Alley

The story

Children growing up in a narrow market lane, where every doorway is a shop and every afternoon is a game. The concept was the world at child height. Every shot sits at their eye level on a small camera, and the kids lead their own blocking.

CLIENT

Kite Media

YEAR

2024

DELIVERABLES

Creative Direction Story Development

ROLE

Creative Director

Behind the scenes

Lowering the camera turned the alley from a backdrop into a playground.

people sitting on the street during daytime
A scooter parked in a narrow alleyway with laundry hanging overhead
A group of young boys standing on the side of a road
Two people walk down a narrow, dimly lit street
two little girls sitting on the ground next to each other
A person in a dark jacket and blue jeans crouching in a narrow alleyway
a person sitting on a chair next to a child in a stroller
Two people walk through a dark, narrow city alleyway
A young girl watches a street performance
A person in a black jacket sitting in a narrow urban alleyway
Two children playing on a street with a pole
People walk through a dark, narrow arched alley
woman in white t-shirt and blue denim jeans standing beside red bicycle
Two people walk down a narrow, sunny white street
People walking down a sunlit european street
Graffiti-covered alleyway with people walking
Children playing with a spinning top in a narrow alleyway filled with hanging laundry
Two people carrying large white sacks walking down a narrow market alleyway
A group of people standing on a sidewalk flying kites
Narrow alleyway with parked scooters and people

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