Faces of the Market
The story
A black-and-white portrait series of traders at a weekly market, each filmed in a single unbroken minute. The format was the idea: one unbroken minute per person, the same backdrop, no script and no direction to smile. I designed it so the series could grow market by market.
CLIENT
Common Ground
YEAR
2025
DELIVERABLES
Creative Direction Format Concept
ROLE
Creative Director
Behind the scenes
A strong format lets silence do the interviewing.
Next project